We look. We listen. We smell. We touch. We taste. We navigate the world with our senses. Material qualities of manufactured goods have immanent and often overlooked potential to facilitate positive emotional experiences. By associating the experience of food preparation and consumption with positive emotions and memories, lasting emotional engagement can be achieved and meaningfully transcend the commercial aims of the food product.

Leveraging gestures derived from culinary techniques and traditional food practice, Quotidian Encounters elevates otherwise banal food experiences into gastronomic events.

more info here

Pack-away is a hybrid single-use takeaway food wrap developed to address modern-day consumers' demands in terms of usability, efficiency, and sustainability. The design took full advantage of the origami pattern’s transformability to create an easy to open, carry and flatten the structure. Additionally, the design can be produced from a single sheet of paper-based material making it incredibly convenient for trash management and recycling.

A protective parcel for small item delivery is achieved by utilizing origami expanding pattern. The folded creases helps secure item from moving and provide protective edges around the parcel.

With focus in delivering new eating and drinking experience under constraints of FujiSeal’s machinery and materials (Heat sealing machine and plastic laminated foil sheet), multi-national user research in Shanghai, Jakarta and Bangkok were conducted to identify arising consumer trend.

The final outcome is a series of conceptual packaging that reflects South East Asian consumers’ consumption behavior with emphasis on food sharing culture , eating on-the-go, and potential market in ready-to-eat products.